Sandy Leonard, SVP Partnerships and RWD at HealthVerity and Akiko Shimamura, Senior Director, Medical Analytics & Outcomes at Medidata discuss how key challenges in post-market surveillance are solved by integrating real-world data and clinical trial data. This webinar covers how longitudinal patient insights (LPI) can de-risk your clinical trials, lower the costs of follow up studies, and enhance insights. The critical components for successful implementation of LPI in clinical development programs (e.g., data privacy, security and compliance, expertise) are discussed and cutting edge case studies with top pharma companies are examined.