Summary

Research by Newsweek Vantage finds that the biopharmaceutical and diagnostics industries in the U.S. and Europe are poised on the brink of significant change. In a survey of over 300 senior executives, 70% said their organizations have precision medicine plans or initiatives in place. These approaches are transforming business models and require an entirely different view about how value is created and delivered.

Precision Medicine: Creating Value for Everyone provides unique data, insights, and examples about how organizations are making changes in every part of the value chain. With precision medicine overturning our very conception of healthcare, this is a must-read for anyone who wants to be part of its future.