Cookies
Use of cookies on medidata.com, and its subdomains.
Cookies are small text files that are placed on the user’s computer when visiting websites. They are widely used to serve websites or to ensure their more efficient operation, as well as to provide information to the owners of these websites. The definitions below explain the cookies we use and why.
Necessary Cookies
Necessary cookies are essential and are used to provide you with services available through Medidata.com. For instance, these cookies allow Medidata to remember your choices about cookies preferences, to record your interface customization trackers e.g. for the choice of language used by the website. You have no choice on whether or not to accept these cookies when you visit one of our websites.
| Cookie Name | Domain | Functionality | Retention |
| cli_user_preference | Medidata Site – GDPR Cookie Consent Plugin | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. | 1 year |
| cookielawinfo-checkbox-advertising | Medidata Site – GDPR Cookie Consent Plugin | This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category ‘Advertising’. | 1 year |
| cookielawinfo-checkbox-analytical | Medidata Site – GDPR Cookie Consent Plugin | This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category ‘Analytical’. | 1 year |
| cookielawinfo-checkbox-functional | Medidata Site – GDPR Cookie Consent Plugin | This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category ‘Functional’. | 1 year |
| cookielawinfo-checkbox-necessary | Medidata Site – GDPR Cookie Consent Plugin | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”. | 1 year |
| cookielawinfo-checkbox-non-necessary | Medidata Site – GDPR Cookie Consent Plugin | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Non Necessary”. | 1 year |
| CookieLawInfoConsent | Medidata Site – GDPR Cookie Consent Plugin | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. | 1 year |
| viewed_cookie_policy | Medidata Site – GDPR Cookie Consent Plugin | Used to store whether or not user has viewed the cookie policy dialog. It does not store any personal data. | 1 year |
Functional Cookies
We use a range of tools to understand how users interact with our website, including Google Analytics, Optimizely, and Funnel Fuel. These tools also allow us to display content matching the users’ needs, and help us run tests to improve the performance of our website. We also may use a tool called Qualified to display a chat prompt to website users. This chat experience may be customized based on user characteristics and how they have previously interacted with Medidata marketing content.
To learn more about how your data is processed by Google, please visit Google Privacy Policy.
| Cookie Name | Domain | Functionality | Retention |
| _dc_gtm_UA-8810949-7 | Google Analytics | To store number of service requests. | 1 minute |
| _ga | Google Analytics | To store and count pageviews. Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 13 months |
| _ga_TRZ8B2ZDLH | Google Analytics | To store and count pageviews. Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 13 months |
| _gid | Google Analytics | To store and count pageviews. Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day |
| optimizelyEndUserId | Optimizely | Stores a visitor’s unique Optimizely Experimentation identifier. It is a combination of a timestamp and a random number. No other information about you or your visitors is stored inside. | 6 months from last page visit, or a period of your choice |
| optimizelyRedirectData | Optimizely | After Optimizely Experimentation has executed a redirect experiment, it stores various data from the original page so that Optimizely Experimentation still has access to it on the new page. | Expiration: 5 seconds |
| optimizelyDomainTestCookie | Optimizely | When Optimizely Experimentation loads a URL, the snippet places the cookie to get the current domain for determining whether cross-domain syncing is possible. If successful, the cookie is immediately removed. | 6 months, but the cookie is removed by Optimizely Experimentation immediately after the set action is successful. |
| optimizelyOptOut | Optimizely | Stores a boolean indicating whether the visitor has opted out of participating in Optimizely Experimentation powered experimentation. A visitor can opt out by using the opt-out tool. See Data Subject Rights – Third Party End Users for more information | 10 years from the use of the opt-out tool or snippet’s optOut API. |
| AWSELB | Optimizely | For a small percentage of visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; Optimizely collects no personal data. This process is called Real User Monitoring, or RUM. Enables sticky sessions. RUM requires sticky sessions. | N/A; it is a session cookie. |
| optimizelyRumLB | Optimizely | For a small percentage of visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; Optimizely collects no personal data. This process is called Real User Monitoring, or RUM. Controls the AWSELB cookie’s attributes (for example, SameSite and Secure). | N/A; it is a session cookie. |
| idio_visitor_iv | Optimizely | Tracks the visitor’s actions across the the site. This is a persistent cookie. | 18 months |
| idio_visitor_is | Optimizely | Identifies a visitor’s session. This cookie is used in conjunction with the idio_visitor_iv cookie, and is erased when the visitor closes the browser. | Session |
| lo-domain-check | Lucky Orange | Created temporarily to determine the top-level domain for the website and then immediately deleted. | Instantly |
| lo-opt-out | Lucky Orange | Indicates that the visitor has opted out of tracking and will prevent the browser library from running. | 2 Years |
| lo-uid | Lucky Orange | Identifies the visitor using a unique ID. Related sessions, events, and conversations are linked to a single visitor using this ID. | 2 Years |
| lo-visits | Lucky Orange | Keeps a count of the number of unique sessions for a visitor. This is represented as the “Visit #” in the app. | 2 Years |
| _pk_id.* | Medidata Site | Stores details about the user including the unique visitor ID | 13 months |
| _pk_ref.* | Medidata Site | Stores the attribution information, the referrer initially used to visit the website | 6 months |
| _pk_cvar.*, _pk_ses.*, _pk_hsr.* | Medidata Site | Short-lived cookies used to temporarily store data related to the visit | 30 minutes |
| _pk_testcookie.* | Medidata Site | These cookies remember that consent to track was given (or removed) by the user | 30 years |
| mtm_cookie_consent | Medidata Site | This cookie remembers that consent to store and use cookies was given by the user | 30 years |
| matomo_ignore | Funnel Fuel | The cookie value is the same for all visitors; this cookie does not contain personal information | 30 years |
| matomo_ignore | Funnel Fuel | The cookie value is the same for all visitors; this cookie does not contain personal information | 30 years |
| matomo_sessid | Medidata Site | Checks whether the user has opted out of cookie tracking. Does not contain identifiable information | 14 days |
| _q_state_XXXXXXXXXXXXXXX | Qualified.com | Contains a number of attributes identifying the website visitor and their interaction with the Qualified Chat Messenger. This identifier is stored in the website visitor’s browser as well as the Qualified Service. | 10 years |
| __q_domainTest | Qualified.com | This is a cookie used in rare cases if Qualified is unable to detect the domain where Qualified is being instantiated. It is set and immediately unset. | Expired |
| qualified_session | Qualified.com | Identifies a user of the Qualified Application’s (this is a Qualified user using the Qualified application) login to the Qualified Application. This cookie isn’t set on website visitors. This cookie is only used to ensure users using the Qualified application can log into the service. | Session |
Targeted and Advertising Cookies
Advertising cookies are used to enable 3DS and its 3DS business partners to serve ads that are relevant to your interests. The intention is to display ads that are relevant to you. We may also use advertising cookies to assign you to a group based on which content you have viewed on our website, and we may display customized content based on the content you have viewed.
| Cookie Name | Domain | Functionality | Retention |
| _clck | Microsoft Clarity | To store a unique user ID. | 1 year |
| _clsk | Microsoft Clarity | To store and combine pageviews by a user into a single session recording. | 1 day |
| _fbp | To store and track visits across websites. | 90 days | |
| _gcl_au | Google Adsense | To store and track conversions. | 3 months |
| _uetsid | Bing Ads | To store and track visits across websites. | 1 day |
| _uetvid | Bing Ads | To store and track visits across websites. | 13 months |
| ELOQUA | Oracle / Eloqua | To be used to improve the site, service, product, or market. Your information may be used to personalize the content or design of the site. It has a value pair of guid = randomly generated string of characters and numbers | 13 months |
| _an_uid | 6sense – j.6sc.co | Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. | 6 days |
| _gd_session | Autodesk | Collects visitor data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 1 day |
| _gd_svisitor | Autodesk | Collects visitor data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 13 months |
| _gd_visitor | Autodesk | Collects visitor data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 13 months |
| sa-user-id | StackAdapt | Record information about the website activity, such as the pages you’ve visited and the locations you’ve viewed to enable us to provide you with interest based content and personalised. Random Identifier for user identification (newer version of ID). | 1 year |
| sa-user-id-v2 | StackAdapt | Record information about the website activity, such as the pages you’ve visited and the locations you’ve viewed to enable us to provide you. Random Identifier for user identification. | 1 year |
| ztsrc | Optimizely | The last referrer; the location from which the customer accessed the site (for example, another website, Google, and so on). | 60 days |
| z_idsyncs | Optimizely | Tracks IDs for the site visitor. | 2 years |
| zaius_web_content | Optimizely | Tracks web content that the visitor sees. | 365 days |
| zaiusPushSubscribeDismissedUntil | Optimizely | Stores the timestamp of when the push notification will display to the user. | 30 days |
| zaiusPushSubscribePopped | Optimizely | Stores the timestamp of when the subscription pop-up last displayed to the user. | 30 days |
| z_customer_id | Optimizely | Stores the main ID used to identify the customer in ODP. | 2 years |
| submittedWebContents | Optimizely | Stores the data a visitor submits from a web form. | 365 days |
| vuid | Optimizely | Tracks the visitor UUID. If the customer ID is known, the VUID matches that ID. | 2 years |
| zaius_web_push | Optimizely | Web push tokens. | 180 days |
How do I change my cookie settings?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
Last modification: 12/20/2024